40deuce

Content Director / Content Strategist / Copywriter / Creative
  • Vancouver, Metro Vancouver Regional District, British Columbia, Canada
  • 42.fortydeuce@gmail.com
  • 4168016780 4168016*** show

About Me

Creative mind with a knack for bringing brands’ stories & personalities to life in creative, innovative, & engaging ways.

Armed with an always curious mindset and an internal drive to create, in whatever shape or form that may take, Sheldon helps to bring brands to life. Continually drawing on lessons learned from his past work, life experiences, industry trends and best practices, an encyclopedic knowledge of pop culture, and ever-growing list of creative hobbies, Sheldon looks at every new opportunity as a chance to do something more innovative, entertaining, educational, and engaging than the one before.

Just recently relocated to Vancouver and is looking to meet other creative people and companies… or perhaps companies that would like to be a little more creative in the way they tell their story.

Education

Master of Professional Communication

2009
University of Western Sydney

Post-Graduate Certificate in Corporate Communication

2009
Seneca College

Specialized BA in Communication

2007
York University

Work & Experience

Director of Content

02/20/2017 - 02/01/2020
CoreLogice Symbility

CoreLogic Symbility is the maker of the world’s most advanced digital property insurance claims management and workflow platform. While I was with CoreLogic Symbility, almost every piece of public-facing content was touched by me, from webpages, ads, and marketing collateral to product videos, press releases, and client communications. I worked with a small team to create and achieve some pretty big things, including: - Rethinking the way the company sold its value from a product-based focus to a solutions-based one, and then created well-received webpages and videos to support the new line of thinking. - Updating the company's website throughout my tenure which helped the company to secure #1 rankings in searches for key industry terms they had not ranked for prior. - Working with many cross-company teams to create clear and defined value propositions when re-launching an all-new version of the company’s core offering, and then turning those propositions into compelling website copy, product videos, client communications, ads, and other marketing materials. - Helping to design and launch the company’s first ABM program to create better awareness and opportunities with key target companies. - Creating numerous immersive concepts for conferences and events that ran pre, during, and post, that increased brand awareness, drove traffic to exhibition booths, strengthened brand loyalty, lead to 54% lift in the booking of private meetings, and helped to close deals.

Director of Content

02/20/2017 - 02/01/2020
Intersect

Intersect is a digital innovation firm that specializes in partnering with world-leading enterprise clients to create exceptional digital products that deliver great user experiences and business value at the same time, with a method that allows them to build momentum to test ideas, iterate, and get their clients to market quickly. My time at Intersect was spent mostly on helping the company to raise its level of brand awareness through various creative content strategies, which resulted in a significant increase in inbound and referral leads. Among the many projects I was involved in, some of my favourite and most successful include: - Redesigning ¾ of the company website to better articulate the value of what Intersect was great at doing to help their clients, which led to #1 rankings for several key industry terms the company had not ranked for prior, more site visitors, and increased time spent on the site - A brand awareness campaign that started with widespread social platform video ads, shattering LinkedIn benchmarks for video ads with 50%+ view & completion rates, and then extended into highly targeted video ads, placed on the elevator news screens in the buildings of specific accounts Intersect was looking to bring on as clients or extended their already existing relationship with (Account Based Marketing). - Reshaping and expanding The Intrapreneur Alliance, a community celebrating the innovators, risk-takers, and change agents that are building the products of the future within large organizations through content, in-person events, and an online community hub. - Several successful productions of AndroidTO, an Android focused conference for developers, in which we raised paid ticket sales by 62.5% from 2016 - 2018.

Advisory Board Member

11/01/2011 - 04/01/2018
Social Media Week Toronto

Social Media Week Toronto is a local arm of the larger Social Media Week, one of the world’s premier conferences for professionals in media, marketing, and technology with events that place in numerous cities around the world. Through previous work with the global Social Media Week brand and the original agency to bring the conference to Toronto, I was honoured to serve on the advisory board for Social Media Week Toronto for a number of years, during which I advised and assisted with everything event-related, from choosing and helping to bring on speakers to event planning and marketing. I even had the pleasure of speaking several times through the life of the conference.

Director of Community

06/01/2010 - 09/01/2016
Sysomos

Sysomos made social media monitoring, analytics, and engagement tools that were used by top brands and agencies across the globe. During my tenure at Sysomos, I helped to create the brand’s voice while becoming the human face of the company, both online and offline. At the same time, my role also had me creating educational, inspirational, and engaging content and experiences for the company’s customers, audiences, and internal teams along the way. If it sounds like I did a lot, it’s because I did, but the work that I contributed to led to some great successes for the company and myself, including: - Significantly elevating the Sysomos brand to create strong industry recognition and ties, leading to increased overall client acquisition numbers and deal sizes - Co-authoring and editing the Sysomos blog throughout my tenure, which, for a period of years, was regarded as a top 50 marketing blog - Creating relationships with key media contacts and industry influencers to secure placement of Sysomos data and key people (including myself) regularly in highly visible outlets, such as TechCrunch, The New York Times, and Anderson Cooper 360 - Launching and hosting #SMmeasure, which started as a successfully popular weekly Twitter chat, pulling in people from around the world, and evolved to become a community onto itself that is still active today - Creating useful content (from blogs to whitepapers) that continues to bring traffic to the company’s site - Speaking at top industry conferences around the globe on behalf of the company, including Social Media Week London, SXSW Interactive, and keynoting the first-ever CM1, a conference for community management - Playing a pivotal role through several successful rebrandings of the company