arantxamara

  • arantxa.castelino@gmail.com

About Me

Education

Honours Bachelor of Arts, English

2008-2012
Wilfrid Laurier University

Major in English, Minor in Communications

Marketing Certificate

2015
Harvard University

Work & Experience

Digital Account Manager

07/22/2019
Colony Project

– Collaborated with multiple creative directors, producers, and strategists to bring dynamic and multi-faceted stories to life in the CPG, Fitness, Tech, and Cannabis space. – Manage digital programs from end-to-end; launching Capelli Fitness products from start to finish in the Canadian landscape. -Influencer and Partnerships manager, research, vetting, management of partners – Analyzed data and review insights to create the strategy and measure success -Ideated and helped to launch the Shine On program – a relationship building, immersive connector experience for a Cannabis client -Develop and execute the strategy for digital influencer programs; Kraft Canada -Managed budgets from $50K to $200K -Copywriting: developed both long-form and short-form copy for blog, website, social -Build brands on social media, duties include strategy, creative concepting, brand persona, copywriting

Social Media Specialist

11/29/2017 - 07/19/2019
THP Agency

– Ideated and helped to create unique content and brand strategies; Ken's Dressings Back to School influencer program – Developed multiple digital advertising strategies and executed paid social campaigns with awareness, engagement, and consideration as core objectives – Worked with creative teams of photographer, editors, and videographers to bring high-quality content to life – Through social advertising, I grew multiple clients social channels by 54% in 1 year – Cultivated, connected and managed over 30 influencer partnerships – Completed creative website audits and lead content creation development; Canada Bread, Villaggio, Mutti Canada

Social Media and Experiential Coordinator

10/03/2016 - 11/20/2017
Mosaic Sales Solutions

– Involved in end-to-end management of multiple experiential campaigns for Google, Samsung, and Microsoft – Developed social strategy and execution for organic and paid programming for President Choice – Developed and managed budgets in excess of 100K+ – Leadership, training, and coaching of 20-40 brand ambassadors

Skills

Digital Marketing
Content Marketing
Social Media Marketing
Influencer Marketing
Paid Media Buying (Facebook, Instagram, Linkedin)
Copywriting and Creative Content Development