Carlo Tan

Responsible for the strategic development of advertising programs for a diverse set of brands. Focused on the day-to-day client interface, and smoothly implemented and produced highly effective campaigns beyond expectations. Lead the account management of several key brands. Built and foster client relationships to grow the business. Nurtured partnership opportunities with media networks to create mutually successful integrated campaigns.

Effectively planned, scoped and managed integrated marketing programs in collaboration with the Account Director and Group Account Director. Closely collaborated with clients to uncover business needs and objectives. Crafted appropriate briefs, and implemented programs to help achieve client goals. Managed campaign and project budgets. Ensured financial processes are being met and estimates are being completed in a timely fashion.

Analyzed client’s communication needs and develop appropriate advertising plans. Assessed characteristics of the product/s to be promoted and provided sound recommendation. Advised clients on advertising and sales promotion strategies. Developed and implemented advertising campaigns appropriate for TV, radio, print and/or electronic media/the internet.

Highly immersed in the 360 brand communications which involved working closely with other disciplines (advertising, PR, CRM, etc.) to create a full campaign for different products and brands. Specialized in activation and through-the-line marketing.

Managed advertising budgets and collaborated with partner agencies to achieve and maximize media exposure. Ensured agency produced campaigns with highest level of quality, and creative material was within strategy.

Developed and executed brand marketing programs including advertising campaigns, public relations, and new product/concept launches for international fashion retail brands. Spearheaded various product launches and social events that helped build the brands.

Formulated and implemented sales and product promotions, strategies and programs for market expansion and development. Coordinated with the marketing communications team in producing press releases, as well as conceptualizing advertising campaigns.

Managed marketing and communications for the company’s flagship products; coordinated events, conceptualized advertising ideas, and planned media placements.