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  2. Candidates
  3. Carlo Tan

Carlo Tan

Carlo Tan

Account Supervisor
  • Toronto, ON
  • tan.carlo.c@gmail.com
  • 647 606 7990 647 606 7*** show

About Me

Seasoned marketing and advertising professional with years of communications and strategy experience across global brands. Proven ability to implement integrated campaigns across different channels and through-the-line efforts. Proficient in handling project requirements and managing daily workflow to ensure timely development of concurrent projects within budget and strategy.

Education

Bachelor of Science in Commerce, Major in Advertising/Marketing Management

De La Salle University, Manila

Work & Experience

Senior Account Executive

06/02/2015 - 05/04/2020
Juniper Park\TBWA

Responsible for the strategic development of advertising programs for a diverse set of brands. Focused on the day-to-day client interface, and smoothly implemented and produced highly effective campaigns beyond expectations. Lead the account management of several key brands. Built and foster client relationships to grow the business. Nurtured partnership opportunities with media networks to create mutually successful integrated campaigns.

Senior Account Executive

11/04/2013 - 01/23/2015
kbs+

Effectively planned, scoped and managed integrated marketing programs in collaboration with the Account Director and Group Account Director. Closely collaborated with clients to uncover business needs and objectives. Crafted appropriate briefs, and implemented programs to help achieve client goals. Managed campaign and project budgets. Ensured financial processes are being met and estimates are being completed in a timely fashion.

Senior Account Manager

09/01/2010 - 11/30/2012
Publicis Manila

Analyzed client’s communication needs and develop appropriate advertising plans. Assessed characteristics of the product/s to be promoted and provided sound recommendation. Advised clients on advertising and sales promotion strategies. Developed and implemented advertising campaigns appropriate for TV, radio, print and/or electronic media/the internet.

Account Manager

05/01/2007 - 08/31/2010
Ogilvy & Mather

Highly immersed in the 360 brand communications which involved working closely with other disciplines (advertising, PR, CRM, etc.) to create a full campaign for different products and brands. Specialized in activation and through-the-line marketing.

Account Manager

01/01/2007 - 04/30/2007
Harrison Communications

Managed advertising budgets and collaborated with partner agencies to achieve and maximize media exposure. Ensured agency produced campaigns with highest level of quality, and creative material was within strategy.

Marketing Communications Specialist

01/02/2006 - 10/31/2006
Madison Retailers Inc.

Developed and executed brand marketing programs including advertising campaigns, public relations, and new product/concept launches for international fashion retail brands. Spearheaded various product launches and social events that helped build the brands.

Product Marketing Assistant

07/04/2005 - 11/30/2005
Sony Philippines

Formulated and implemented sales and product promotions, strategies and programs for market expansion and development. Coordinated with the marketing communications team in producing press releases, as well as conceptualizing advertising campaigns.

Marketing Associate

05/03/2004 - 06/30/2005
Microwarehouse Inc.

Managed marketing and communications for the company’s flagship products; coordinated events, conceptualized advertising ideas, and planned media placements.

Skills

360 Marketing Plan Development
Brand Building & Development
Integrated Campaign Execution
Account & Project Management
Client Relationship Building
Strategic Planning
Retail Marketing
Creative Strategy & Implementation
Branding and Design
Inter-discipline Team Collaboration
Consumer Behaviour Insights
Financial & Budget Forecasting
Broadcast, Print & Digital Production
Social and Digital Marketing

Awards

GoDaddy Raptors Campaign

2018
New Initiative – 2018 Sponsorship Marketing Awards

GoDaddy Raptors Campaign

2018
AToMiC Idea – 2018 AToMiC Awards

GoDaddy #GetItOnline Campaign

2018
Webby Honoree –2018 Best Use of Data-driven Media

GoDaddy #GetItOnline Campaign

2018
ADCC – 2018 Integrated Digital Campaign

GoDaddy #GetItOnline Campaign

2018
Applied Arts – 2018 Direct and Promo

New York Fries Haute Dogs

2019
2019 ADCC Award
Shortlist Download CV

Information

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Download Resume

CTan_Resume_June2020
pdf

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