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Creative Advertising diploma program
Work & Experience
Social Media Strategist
Responsible for implementing, with clear objectives, a social media marketing strategy for a Toronto based Italian language and culture school. Oversee community engagement with direct accountability for Instagram, Facebook, Twitter and LinkedIn. • Develop relevant content topics to reach the company’s target customers • Create, curate, and manage all published content (images, video, written and audio) • Plan and host Q&As, giveaways and contests on Instagram • Listen and respond to users while cultivating leads and sales; engage in consistent interactions with learners and followers through daily stories on Instagram and Facebook • Monitor effective benchmarks for measuring the impact of social media campaigns • Observe trends in social media tools, applications, channels, design and strategy • Perform industry competitor analyses that respond to the needs of the organization to produce strategic conclusions • Draft reports and presentations to track incoming customer reviews, social media analytics, and accomplishments.