Linh

  • linh.lsm.ca@gmail.com
  • 7788810041 7788810*** show

About Me

Education

Marketing Management

2019 - 2021
Langara College

Although I have been working with digital marketing for five years, I do not have academic background in marketing. So I decided to go to college. At Langara, I have learned Introduction to Marketing, Integrated Marketing Communications, Consumer Behaviors and International Marketing. I was awarded two scholarships in the second term, International Student Scholarship and Volunteer Leadership Award. I also volunteer as SEO team leader with Digital Marketing Club at school.

Work & Experience

Marketing Team Leader

10/01/2018 - 05/31/2020
Indochina Voyages

Target Customers: American, Canadian, Australian aged 55 - 70 - Plan marketing strategies every month based on SWOT analysis to increase monthly marketing performance by 22-40% in the fourth quarter of 2018. - Report monthly marketing performance to CEO via email by providing key metrics with analysis and explanations to propose at least two solutions to improve performance - Manage the official Facebook page of Indochina Voyages by preparing text and media for 10-12 posts per month - Operate Facebook ads campaigns by creating ad creatives and optimizing with A/B testing to keep fanbase growth at 3% every month. - Oversee SEO implementation by reviewing organic traffic and keywords to rank at Top 10 results on Google for more than 250 keywords. Achievements: Boosted business growth at 22-40% in four consecutive months

SEO Team Leader

05/01/2019 - 05/31/2020
Digital Media Marketing (DMM) Club

- Administer DMM website by optimizing content and images to boost website traffic growth - Supervise SEO team by establishing team structure and providing personal training - Plan website optimization both on-page and off-page - Generate a list of 40 keywords for the website - Set up SEO rules for blog articles - Collaborate with content team to follow SEO rules

Junior Marketing Consultant

07/01/2019 - 09/15/2020
Telus Communications

- Presented benefits of TELUS internet and TV packages for at least 30 customers per event by asking questions and providing details of the packages - Arranged TELUS service installation by using digital contract on iPad and explaining the process for customers to ensure the registration to be completed without error

Skills

Digital Advertising
SEO
Facebook Ads
Google Ads

Awards

LSU International Student Scholarship

2020
International Student with outstanding academic standing

LSU Volunteer Leadership Award

2020