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Customer-centric brand marketing professional with senior-level experience leading omni-channel marketing plans for top Canadian retail, consumer packaged goods, e-commerce, travel and financial brands. Known for my ability to deliver exceptional client experiences, think critically to make the right decisions, push the envelope on new marketing approaches, and adapt to fast-paced environments.
Bachelor of Arts - Mass Communication & Sociology
Work & Experience
Account ManagementCraft Consultancy
I provide independent consulting and project management to marketing agencies and departments by advising on how to elevate a brand's strategic mindset, delivering exceptional client experiences, and leading omni-channel marketing campaigns with a high degree of creativity and attention to detail. Clients include: Kitchen Hub, BBDO (PepsiCo), Juniper Park/TBWA (CIBC), & Canadian Professional Sales Association
Head of MarketingPelmorex Weather Networks (The Weather Network & MétéoMédia)
Member of the Pelmorex Weather Networks' leadership team, where I oversaw the brand strategy across digital & TV platforms. Responsible for ensuring full integration of product messaging across multiple customer touch points, including digital media, social media, public relations, advertising partnership campaigns, corporate communications, and consumer relations.
Director of MarketingTransat Distribution Canada (Transat Travel, Marlin Travel, Club Voyages, TravelPlus & Voyages en Liberté)
Accountable for all marketing activities for Canada's leading travel retailer, with 500 franchisee locations. I oversaw the development and implementation of the marketing strategy – including paid media campaigns, co-op product marketing, promotions, store openings, and POS merchandising. I successfully collaborated with cross-functional business teams to ensure strategic alignment to a 360 retail ecosystem and multi-channel marketing strategy.
Account DirectorBBDO Toronto
I led the client relationships on the RBC Credit Card and Student Banking businesses. Accountable for defining effective marketing initiatives across all channels including brand strategy, creative storytelling, advertising, sponsorship activations, and promotions. I delivered exceptional client experiences by being a trusted advisor and building collaborative relationships across agency departments and inter-agency partners.
Account DirectorShopper Marketing Agency Experience (other)
– Account Supervisor, Coca-Cola, Kraft, P&G and Ontario Tourism FCB Toronto – Account Director, Canadian Tire Corporation & Tetley Fuse Marketing Group – Partnership/Account Director, Visa Canada M Marketing – Led the ideation, design, production and fulfillment of national and regional shopper marketing campaigns that included promotional signage, merchandising incentives, flyer banner creative, trade marketing programs, contests, sponsorships, and in-store activations. – Directed the creation of sales marketing tools that included sales sheets, trade show signage, instore merchandising programs and branded promotional gifts. – Along with the designers, directed the development and production of brand packaging and instore materials to increase product footprint in super centre, convenience, petroleum and grocery retailers. – Sustained & built strong relations with key sport and entertainment marketing partners (NHL, NBA, Canadian Olympic Committee & Universal Studios) and led the execution of sponsorship activations on behalf of Coca-Cola, Gillette & Kraft.