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  3. Nicole Mulenga-Woo

Nicole Mulenga-Woo

Nicole Mulenga-Woo

Marketing and Communications Manager
  • 1908 Herman Ave
  • nicole.mwoo@gmail.com
  • 3067171361 3067171*** show

About Me

Marketing Manager with over 4 years of experience. Proven success in managing and executing multi-channel marketing campaigns and strategies that have increased product call usage and web traffic by 79% and 37% respectively. Background in digital marketing and experience managing local and national brands. I’m looking for my next role in a dynamic and challenging environment that allows me to engage my creative skillset. When I am not dreaming about all things marketing you can find me planning my next trip, researching the next big thing in skincare, or Pinteresting up a storm.

Education

B.Comm, Major in Marketing

2016
University of Saskatchewan

International Wedding and Event Planning Certification

2020
QC Event School

Agency-Ready Certification

2020
PR Council

Work & Experience

Marketing and Communications Manager

10/29/2018
United Way of Saskatoon and Area

• Planning, implementation, and evaluation of year-round integrating marketing strategies to inform and engage donors, supporters, and corporate and community partners on United Way of Saskatoon and 211 Saskatchewan’s missions and community priorities. • Launched a multi-channel marketing campaign in Saskatche¬¬wan resulting in an increased call usage of 79% and a 37% increase in web traffic for 211 Saskatchewan over ¬a 1-year period. • Increased United Way’s Facebook and Instagram followings by 35% and 420% respectively, over a 1-year period. • Worked with a team to re-build the company website leading the development of new website content and copy. ¬

Digital Strategist

09/11/2017 - 10/19/2018
OpenSail Digital Agency

• Developed and executed effective multi-channel marketing and communications strategies to meet and exceed client KPIs through digital platforms. • Overseeing budgeting, forecasting, campaign optimization, campaign audits, and reporting for clients. • Responding to and social and online customer reviews in a timely on-brand manner. • Developed client marketing campaign which resulted in an 80% view through rate on video ads.

Marketing and Research Assistant

05/02/2016 - 06/16/2017
Skyxe Saskatoon Airport

• Implemented successful company re-branding including the creation of branded materials, logos, and brand guidelines. • Conceptualized and delivered on-brand communication materials for digital, print, and out of home mediums. • Managed the implementation and development of JetSet, the first online prepaid parking system for the airport.

Portfolio

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Skills

Copywriting
Advertising
Graphic Design
CRM
Social Media Management
Project Management
Graphic Design
Google Ads Certification
PR
Google Analytics
Digital Advertising
Shortlist Download CV

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