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Marketing Manager with over 4 years of experience. Proven success in managing and executing multi-channel marketing campaigns and strategies that have increased product call usage and web traffic by 79% and 37% respectively. Background in digital marketing and experience managing local and national brands. I’m looking for my next role in a dynamic and challenging environment that allows me to engage my creative skillset. When I am not dreaming about all things marketing you can find me planning my next trip, researching the next big thing in skincare, or Pinteresting up a storm.
B.Comm, Major in Marketing
International Wedding and Event Planning Certification
Work & Experience
Marketing and Communications Manager
• Planning, implementation, and evaluation of year-round integrating marketing strategies to inform and engage donors, supporters, and corporate and community partners on United Way of Saskatoon and 211 Saskatchewan’s missions and community priorities. • Launched a multi-channel marketing campaign in Saskatche¬¬wan resulting in an increased call usage of 79% and a 37% increase in web traffic for 211 Saskatchewan over ¬a 1-year period. • Increased United Way’s Facebook and Instagram followings by 35% and 420% respectively, over a 1-year period. • Worked with a team to re-build the company website leading the development of new website content and copy. ¬
• Developed and executed effective multi-channel marketing and communications strategies to meet and exceed client KPIs through digital platforms. • Overseeing budgeting, forecasting, campaign optimization, campaign audits, and reporting for clients. • Responding to and social and online customer reviews in a timely on-brand manner. • Developed client marketing campaign which resulted in an 80% view through rate on video ads.
Marketing and Research Assistant
• Implemented successful company re-branding including the creation of branded materials, logos, and brand guidelines. • Conceptualized and delivered on-brand communication materials for digital, print, and out of home mediums. • Managed the implementation and development of JetSet, the first online prepaid parking system for the airport.