6478948831 6478948*** show
Studied Radio & Television Arts with minor in Marketing
Work & Experience
Chief Brand Connector
A passionate marketing and branding leader, Scott provides freelance and contract expertise for non-profit and corporate organizations in the following areas: • Brand and branding strategies for product and service launches, fundraising, and audience engagement; • Stakeholder research and engagement; • Project management on brand launches, including the development of marketing plans, audience segmentation, and brand guidelines and governance; • New business pitching and coaching, including analysis/development of RFP submissions; and • Access to a deep roster of implementation partners; including brand researchers, digital experts, art directors and writers, designers, photographers and videographers.
Manager, Alumni Communications & Events
Oversaw centralized alumni communications initiatives and national and international events that supported York University's IMPACT campaign goal of doubling alumni engagement. Selected Achievements • Lead the development and implementation of an integrated Alumni Communications plan for building awareness of alumni programs and offerings that increase alumni engagement opportunities and drive revenue from affinity partner programs. • Established key performance indicators to assess communications and event efforts with 300,000+ alumni across the globe; • Managed 5 direct reports in areas of communications and event planning and logistics; • Establishment of more faculty-based content curation, building deepening relationship with our faculty • Advancement lead on The York University Magazine's successful launch of new award-winning digital site with partners in Communications & Public Affairs; and • Leadership with external partners in research and development of alumni personas and user journey maps, and enhancing digital presence across different alumni/user journeys.
Part-time Faculty, Advertising & Marketing Communications Management
Taught various courses in the Advertising Account Management Program to second-year, third-year, and post-grad students, including Advertising Agency Admin and Finance and Business Communications.
Integrated Marketing Specialist
Marketing leadership for the Waterloo Innovation Summit ¬– the University’s premier event for innovation and entrepreneurship Selected Achievements • Leadership in the development and successful implementation of an integrated event Marketing and Communications plan for building audience, sponsorship marketing, and raising profile for Summit • Lead the marketing efforts between the University of Waterloo and Communitech partnership including collaboration with various departments, such as digital, event logistics, alumni relations, editorial and communications. • Developed the strategy and oversaw the execution of the Waterloo Innovation Summit brand identity and guidelines; and • Contributed communications writing support for email marketing, digital and print advertising, content marketing, and event collateral.