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Passionate marketer with +16 year record of building and growing iconic brands, delivering sales results, while strengthening strategic relationships.
– Experienced in all facets of marketing leadership, having worked in both CPG and retail environments.
– History of developing comprehensive marketing strategies that builds brand awareness, increases market share, customer satisfaction, retention and, profitability.
– Extensive experience in new product development, P&L management, pricing strategy, & agency management.
– Skilled at leveraging deep insights in customer behaviours & market trends to drive impactful programs.
– Experienced at leading media strategy and planning, to maximize spending and deliver brand objectives.
– Strong analytical ability to leverage data into insights that translated to opportunity & improved return.
– In-depth knowledge of research methods, with experience using them to create successful promotions.
– Passion for growing a team and build relationships that energizes others.