wadoha

Senior Copywriter

About Me

Education

Advertising Copywriting Certificate

2010
Humber College

Work & Experience

Senior Copywriter

05/16/2018
G Adventures

I lead and manage the copywriting team within G's global marketing department, working with the Senior Art Director, art direction team, ACD, and CD to create external, internal, and B2B communications across digital, social, print, and video to drive business growth. Other things I'm currently and have been involved with here: -Co-lead all day-to-day tactical and sales-oriented creative with Senior AD -With the Senior AD, co-led the development and implementation of new brand guidelines and brand bible -Worked on the launch of new Travel Styles and total re-branding of existing ones -Created work for National Geographic Journeys recognized by the RGD In-House Awards

Writer

11/01/2016 - 05/11/2018
Red Lion

My work focused primarily on writing and concepting for Cadillac across all channels. I also got the chance to work on a small project for the Toronto Silent Film Festival.

Copywriter

01/19/2015 - 10/31/2016
KBS

Brands I worked on included BMO, The Keg, BMW, ACE Bakery, Rub A535, World Vision, Mount Sinai, Government of Canada, Trojan, and Magnum Ice Cream. Informally led a number of high-profile projects and played a lot of ping pong.

Copywriter

10/21/2013 - 01/16/2015
McCann

Brands I worked on included MasterCard, Lotto 649, Bayer CropScience, RBC, WIND Mobile, and Chevrolet. I tried to give the Chevy Malibu a new hat.

Copywriter

05/17/2010 - 10/17/2013
Grip Limited

Cut my teeth on brands like Honda, Dare (Breton and Bear Paws), Acura (National and Dealers), Taco Bell, Expedia, Pizza Hut, Stella Artois, and Discovery Channel. I wrote for TV, print, digital, radio, and car brochures. Yes, car brochures. I did it all.

Skills

Copywriting
100%
Team Leadership
75%
Team Management
80%
Copy Editing
Proofreading
Creative Direction
Content Creation
Ideation/Concepting
80%

Awards

RGD In-House Awards

2019
Recognized for the National Geographic Family Journeys launch campaign.

Media Innovation Awards

2014
Shortlisted for Discovery Channel "Gold Rush" social campaign

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