Diversity lives here. Ethnicity Matters is a team of multicultural marketing experts that bring brands to diverse and new Canadian buyers in strategic and meaningful ways. We focus on educating, researching, gathering insights, and producing award-winning creative and marketing media for our clients’ brands, in the ever-growing Canadian multicultural market. We’re savvy, passionate, non-traditional, powerful, and have our finger on the pulse of what matters now to ethnic communities.
If this sounds like you, and you want to make a difference in the booming area of ethnic marketing, we would love to hear from you.
Ethnicity Matters (EM) is looking to add an experienced Art Director (Chinese) to our creative team.
Reporting to the Associate Creative Director, and in conjunction with a Copywriter, the Art Director will develop and execute creative deliverables across various platforms, for a wide range of clients, and especially in rounding out support for our Chinese-focused work.
The Ideal Candidate:
You are passionate about visually communicating ideas – be it yours, or the ideas of others. But you do more than make it look good, you make it MATTER.
You see the big picture. You have an innate understanding of the multicultural audiences you speak to, especially Chinese popular culture as it relates to advertising. Your creativity is fuelled by culture, and grounded by commerce (and vice versa).
From print to PowerPoints, storyboards to social posts, web banners to websites, you understand the demands of every medium, and are ready to deliver. You are quick to digest a brand’s guidelines, open to feedback, and can innovate within these parameters.
You are curious about people, hungry for growth, and excited about creating advertising reflective of today’s Canada.
What You Will Need To Succeed:
Bachelor’s Degree in Advertising, Visual Communications, Design, or related discipline preferred
2+ years of design or art direction experience (preferably in an agency setting)
A strong portfolio, showcasing a range of advertising work
Expert-level knowledge of Adobe Creative Suite
A deep understanding of design, typography and visual harmony
Experience working with brand guidelines and creative briefs
Illustration skills in both electronic and traditional media
Fluency in Chinese (Simplified preferred) and Chinese popular culture
Fluency in English
An ability to work on multiple projects simultaneously
Quick creative thinking, and acute attention to detail within tight deadlines
The ability to work independently, with limited direction from an ACD or higher
Efficient time and project management skills
Clear communication and interpersonal skills
A positive attitude, emotional intelligence, and a “can do” approach
Benefits after 3 months
Super central mid-town office with TTC access inside the building (goodbye, seasonal weather!)
Casual office attire
Work from home during COVID