Creative Director (Ford Brand Content and Alliances)

WHO IS GTB?

A global, industry-leading communications agency, GTB transforms businesses through the world’s most purposeful, creative solutions fueled by precise marketing. Founded in 2007 and part of WPP, GTB leverages its deep understanding of the consumer and its clients to deliver true integration within the speed, diversity and potential of modern communications to “make what matters” for people and for business. GTB has 52 global offices and operates across 6 continents.

 

THE OPPORTUNITY

Creative Director (AD; Ford Brand Content and Alliances (BCA))

Could this be you?

Concept, art direct and design for all Brand Content and Alliances projects associated with Ford Trucks and SUVs This includes diverse work across a broad range of platforms: TV and video scripts, website creation, social media content, e-mail blasts, on-site signage and corporate/agency communications.

In this role you will…

Create partnerships and program content associated with Ford Trucks and SUVs.
Concept on big ideas that benefit both Ford and the partners.
Strategize on new product reveals and launches through the BCA lens.
Develop art direction that gives the programs and partnerships a year-round presence on websites and social media.
Oversee production and post-production of video and website projects.
Develop novel ways of branding the programs and partnerships outside the realm of traditional media (events, stunts, on-site activations, etc.)

You have…

Bachelor’s degree or equivalent experience
A Curious and Collaborative Mindset
A Diverse Portfolio of work, including strong knowledge and experience in:

Video/TV
Long- and short-form web
Internal agency and client communications
Social media
Partnership marketing
Experiential marketing

Activation marketing
10+ years experience
Proficiency in Adobe Creative Suite and Sketch
Ability to work on multiple projects with varying deadline, include fast turn-around projects