PLEASE NOTE: In order to apply for this position, please go to the Marketing Talent website here: https://www.marketing-staffing.com/job-description/?id=570
We are looking for a Senior Marketing Manager (remote) to develop and oversee marketing campaigns for a group of community pharmacies and retirement homes.
The ideal candidate must have prior experience working in a retail environment and ideally within the healthcare/clinic field. As this is a multi brand & business the incumbent should be very well organized, and have expertise in direct response / magnetic marketing principles.
The position is supported by 2 marketing coordinators who understand the company well. The main duties for the Marketing Manager include:
-Strategic Marketing Planning
-In collaboration with the VP, develop new marketing campaigns
-Oversee all marketing campaigns and sales funnels
-Oversee the publishing of a group of internal and external e-newsletters
-Manage and develop 2 marketing coordinators
-Manage external consultants, copywriters and web developers and agency partner.
-Manage the reporting of campaigns and budgets
-Strong project management skills experience with professional practices and Infusionsoft would be an asset
-Improve POS and promotions capabilities and enhance tracking/ performance measurement.
The company uses a variety of mediums to advertise to local markets including direct mail, email, print, digital, radio, newsletters, local TV and in-store promotions.
Marketing Talent Job ID: 570