Senior Strategist

Senior Strategist | Strategy & Insights Group
Pigeon is a full service, independently owned branding agency with more than 40 years of success crafting some of Canada’s most iconic brands, along with many other high-profile brands. We help companies accelerate brand growth and brand value by working from the core belief that great brands become an extension of people’s lives and our creative must meet people’s needs, as well as captivate their imagination.

Overview of the Position
We are looking for a Senior Strategist to join the Pigeon Strategy & Insights Group. You are both creative and strategic, with strong entrepreneurial drive and a passion for understanding human behaviour, cultural shifts and the commercial landscape across all global categories, with a focus on CPG. You are skilled at analyzing data from primary and secondary research, identifying actionable insights and truths that create compelling strategic recommendations and client value.

This is a unique position ranging from developing brand strategy, guiding creative development to ideating new product innovation concepts and creating 360 communication plans. The ideal candidate has an interest in design and is adaptable to a wide range of strategy needs. You are experienced designing and facilitating workshops with senior audiences (brand, naming, innovation etc.) and truly enjoy solving a diverse range of creative and business problems. The Senior Strategist will be a key member of the team throughout all phases of a project—Autonomously leading pitch, strategic planning, creative development, client presentations and execution. This role will work with both the Toronto and Montreal strategy teams and while not mandatory, knowledge of French and the Quebec market is welcomed.



Strategic Development

. Plans, executes and delivers strategic plans for client & internal Pigeon assignments including; brand strategy, creative development, product innovation, 360 communication plans etc.

. Strategic analysis of the consumer, commercial and competitive landscape to create strong, strategic recommendations for a diverse range of clients

. Leads primary and secondary research with the ability to marry disparate data to create solid strategic solutions

. Strong understanding of the trends shaping consumer behaviour today and tomorrow

. Creates solutions that can influence the entire consumer eco-system (e.g. customer experience, product design, retail, in-store, shopper marketing, digital etc.)

. Drives measurable results that are trackable and deliver ROI

. Ability to autonomously manage multiple priorities in a fast-paced environment

. Excellent written, verbal and presentation skills with acute attention to detail


Strategic Leadership

. Possesses a superior understanding of client’s business, category, industry, competitive landscape and brands

. Proactive collaboration with client, creative and client service teams throughout entire project lifecycle

. Communicates clearly, powerfully and credibly with Senior clients (Written & Verbal)

. Builds trust and rapport amonst agency team

. Persuasively presents strategies and helps sells creative strategically at client meetings

. Ensures creative solutions meet client and Pigeon standards

. Viewed as an exceptional partner & leader by clients



. Passionate & Analytical

. Curious, creative, and courageous mindset

. Highly self-motivated collaborator that thrives in a fast-paced environment

. Strong organizational, interpersonal, and project management skills

. Versatile – Constantly learning and adapting to market shifts

. Omni-channel mindset


Skills & Experience

. 8-10 years of experience with a strong understanding of strategy and creative development

. A bachelors degree (or higher) in a related discipline (preferably in Commerce, Marketing, Social Sciences, Design, etc.)

. Background in strategic planning; able to translate to multiple industries

. Digitally adept and able to translate to strategic and business plans

. Experience leading research with external vendors and internal client research teams


We can offer you a variety of opportunities

. A competitive compensation and benefits package and a roadmap for career development

. An entrepreneurial culture that allows growth and innovation

. Easily accessable senior leadership team

Please send CVs to